Tuesday, January 11, 2011

Walmart NY campaign responds to local backlash - PRWeek US

Walmart NY campaign responds to local backlash - PRWeek US

As a counterattack to those charming, indifferent New Yorkers who took notice of its plans to open city locations, retail giant Walmart launched a PR, print, online, radio, and direct mail campaign focused largely on job creation. Though we all learned something from its microsite, riddled with fun facts - 71% of the city's residents are in favor of the news - it hasn't necessarily fended off the local opposition - cue the Fiddler on the Roof ghosts - showing that for every two jobs it creates, it will likely kill three, according to a report by Public Advocate Bill de Blasio and Hunter College. The microsite also includes supportive videos, polling, a petition, and a Twitter share function.

Walmart NY campaign responds to local backlash - PRWeek US

No comments:

Post a Comment